It appears that Xiaomi’s reign at the Peak of the Indian smartphone market is Due to the adoption of Its Own most entry-level handsets.
The Redmi 6A is the very best selling telephone in India in Q1 2019, according to IDC. The top three spots are all accepted by Xiaomi phones, with the Redmi Note 6 Pro coming in next and the Redmi Y2 coming in at third. IDC has verified to Gadgets 360 the Redmi 6A smartphone sold 3 million units in Q1 2019, also was able to rake in the most market share at 9.5 percentage in total.
To take the second place, 1.5 million Redmi Note 6 Pro units were sold at precisely the same quarter raking in 4.8 percent market share. Similarly, 1.23 million units of the Redmi Y2 were marketed in the first quarter, carrying in the third place on the listing, and raking in 3.8 percent market share. What’s more, International VP Manu Kumar Jain further cites IDC to maintain that seven out of 10 mobiles on top selling list for Q1 2019 are Xiaomi mobiles, with the aforementioned phones taking the top few spots. The listing comprises the Redmi 6 Pro in the 7th place, Redmi 6 at the 8th spot, Redmi Note 7 at the 9th place, and Redmi Go along with the 10th spot.
The Samsung Galaxy M20 and Samsung Galaxy J2 Core sit on the fourth and fourth position on the listing, along with the sixth place is taken by the Vivo V15 Pro. As we said, IDC has verified the information to Gadgets 360.
Upasana Joshi, Associate Research Manager, Client Devices, IDC India, in a statement to Gadgets 360, said,”Xiaomi has been consistently leading the smartphone market today for 7 consecutive quarters at the rear of aggressively priced high heeled versions along with heavy promotional campaigns. Online channel which now constitutes to 40.2 percent of smartphone marketplace in 1Q19, has played a pivotal role in raising this pub so high along with Xiaomi’s own website (Mi.com) which also contributes largely to its own sales amounts. Nevertheless, within the offline station also, the brand has been able to establish strong footprints through its Mi Preferred companion program, own Mi stores and also the channel ecosystem is optimistic about partnering with Xiaomi.”
“2019, will be a crucial year for Xiaomi because it would have to scale up the formerly established existing high volumes and demand and match the ferocious landscape in which other online heavy brands like Realme, Honor, Asus, and close competition Samsung will be fighting for the industry pie using equal specification models at almost prices that are marginal. Omnichannel existence for any vendor is a must to say competitive in India marketplace and all of the online hefty brands realised it quite soon, thus foraying to the offline station in a quick pace. Hence keeping continuous stride in the online channel along with growth and penetration into the offline marketplace will be essentials for above mentioned brands together with Xiaomi to sustain themselves in the longer term,” she added.
In its newest report, IDC states that Xiaomi is leading the Indian smartphone market share in Q1 2019 with 30.6 percent stake.
Samsung took another place with 22.3 percent market share and shipping 7.2 million units in the initial quarter. Samsung surpassed Apple for the leadership position in the premium ($500+) segment with an overall share of 36% in Q1 2019 because of its newly launched Galaxy S10 series that has been endorsed by huge marketing campaigns.
IDC reports total prices of 32.1 million units in Q1 2019, seeing India’s smartphone marketplace increase 7.1 percent YoY despite the global market falling by six percent during precisely the same period.