It’s now available to download via Google Play

Datally, the brand new service, lists information consumption by program and empowers users to shut off data transmissions by apps of their choosing, Google group product manager Josh Woodward told Reuters in an interview. It also provides a directory of local Wi-Fi networks that includes user opinion in their quality.

The offering is the latest from Google’s Next Billion Users division, an internal effort to make internet services more accessible to individuals in countries where technology infrastructure is not quite as fast or affordable as in the United States or Western Europe.

Previously, Google announced a peer-to-peer payment app aimed at Indian customers and a low-bandwidth version of YouTube.

A few Datally functionality is available within the settings pages of Android smartphones, but Woodward said he expects the specialised program will make it easier to understand the options.

During testing of Datally, app developers inside and outside Google initially expressed concern about the ramifications of consumers limiting their services’ information accessibility, Woodward said.

Nevertheless, they warmed to the idea since they saw that consumers welcomed data consumption by “programs they genuinely like,” Woodward said. “The visibility gives users more confidence to use those apps.”

Talking about the new app, Caesar Sengupta, Vice President, Next Billion Users, Google, in a blogpost said, “Mobile info is expensive for many people across the world. And what is worse, it’s difficult to figure out where it all goes. That’s why we built Datally, a program which helps you to command, save more and do more with your information. We’ve been testing Datally in the Philippines for the past few months, and people are saving up to 30 percent on their information.”