Netflix is looking to Discuss more details on its viewership numbers and be more transparent in the future.
The company, in its newest earnings call, has confirmed that it will gradually and steadily become more transparent and share viewership information of shows and films. Netflix was rather tight-lipped about its numbers until quite recently, and also this secretive behavior led to a lot of queries from shareholders. In its first quarterly earnings report, Netflix also revealed viewership amounts of Triple Frontier, The Umbrella Academy, and The Highwaymen.
Sarandos detailed with this slow transparency strategy during the latest investor telephone. He said that the company is going to start releasing granular information to different groups soon — to producers, then to readers, and after to the media. There is no clarity on how Netflix intends to disseminate the large pool of data. It is still unclear if only original shows and films’ viewership data will be released, or the dataset will incorporate all content.
Netflix reportedly decided to change its policy after investors began questioning the company’s costs on streaming rights of pick TV series. The company raised many eyebrows following it spent $100 million for the 2019 streaming rights for the TV show Friends. In a January bringing calls, Sarandos explained,”I would look at it like those are less financial metrics as they are cultural metrics. I believe that it’s important for artists to know, to have the audience also understand the size of the range of their work. So that’s the reason you’ll find us ramping up a tiny bit more and more and giving out — sharing a little more of that info.”
Netflix considers a movie as viewed if members view at least 70 percent of it. If it has to do with a TV show, it’s thought of as seen if 70 percent of one episode is viewed. In January, Netflix said that Sandra Bullock-starrer Bird Box had been watched by 80 million households in the month, and 45 million readers had watched it at the first 7 days. Back then, in addition, it claimed that the psychological thriller show You, and higher school drama Gender Instruction had been seen by over 40 million households in the first few weeks, while Spanish teen series Élite had scored 20 million members.
In its latest Q1 earnings report, Netflix confirmed the popular series The Umbrella Academy has been viewed by over 45 million member families in the first month of its launch. Triple Frontier — by Margin Call director J.C. Chandor — has been seen by over 52 million households in the initial four months on Netflix, as well as The Highwaymen, starring Kevin Costner and Woody Harrelson as two lawmen who are tasked with bringing Bonnie and Clyde from the 1930s, is supposedly”on track to being watched by more than 40 million households in its first month.”