Jio Launches AI-Based Brand Engagement Platform Jio Interact

Jio has Established a Brand New Artificial Intelligence (AI)-based Attribute called Jio Interact to Improve brand engagement platform.Jio Launches AI-Based Brand Engagement Platform Jio InteractPart of this MyJio program, the Jio Interact feature is the very first such use of AI across the world and will reposition the way brands and customers consider engagement, the Mukesh Ambani-endorsed operator asserts. The very first service based on this feature is Live Video Call, that enables consumers to make video calls with Bollywood superstar Amitabh Bachchan anytime through the day, beginning on May 4.
“The first of many services to be found on this particular platform is the Live Video Call that features India’s favourite celebrities. To kickstart, Jio has on-boarded none aside from Bollywood’s biggest star, Amitabh Bachchan, who will promote his forthcoming comedy-drama film ‘102 Not Out’ in the most innovative way,” a company statement said on Thursday.

During the next few weeks, Jio will introduce services such as video call centres, video catalog, and virtual showrooms to the forefront redefining customer encounter.”

Users can ask questions related to his forthcoming comedy-drama movie, 102 Out Not and even reserve their film tickets in real-time through the ticketing-partner BookMyShow.

“This unique and innovative service uses a powerful artificial intelligence based platform to obey user questions and react to them in the most suitable way. In addition, the platform has a unique auto-learning feature which can help enhance the answering accuracy,” the statement said.

Additionally, it said: “Positioned as VCBaaS (Video Call Bot as a Service), Jio Interact using its full-scale multimedia capabilities attempts to democratise Artificial Intelligence & Video Call technology at a simplified manner for successful brand engagement. This technology has wide scale applications round B2C space. Using it, Jio is also tapping developer ecosystem to create advanced applications such as virtual showrooms, product presentations, ordering cart for e-commerce, etc..”