Facebook Updates Video Ranking System to Focus on Original Content

Facebook Updates Video Ranking System to Focus on Original Content

The ranking updates, which will roll out during the upcoming few months, will further prioritise first videos that individuals seek out, and help both founders and publishers triumph with their movies on Facebook, stated David Miller, Product Management Director at Facebook.

Facebook provides more attention to three factors that have an essential effect on video rank on the stage, namely, loyalty and intent, viewing and video duration and originality, the Xinhua news agency reported.

The social networking giant will accord more weight in ranking to videos that retain users for at least three minutes, in comparison to its past rule that required capturing audiences’ attention for at least one minute.

The shift to the duration of viewership indicated Facebook’s intention to reward videos which are capable of creating a more engaged and loyal fan base.

Originality will get a key aspect for videos to acquire priority in Facebook’s rank system.

“We are going to strongly limit distribution and monetisation for this type of content,” Miller said.

Facebook explained the new measures have been intended to assist video creators to consolidate their audience base and build”profitable video businesses” on the stage.