Facebook Plans Content Oversight Board, Tightens Paid Ad Rules

Facebook Plans Content Oversight Board, Tightens Paid Ad Rules

Chief Executive Mark Zuckerberg has stated that Facebook shouldn’t make such decisions, but defer to a different body of technology and human rights experts with no commercial influences.

Facebook will pick inaugural members for three-year terms, however they will independently decide on future membership, Facebook proposed in a draft charter.

Details concerning the board’s cosmetics and appeals process will be finalised following a series of workshops over the next six months, composed Nick Clegg, Facebook’s recently appointed head of international affairs, in a blog article showcasing the charter.

At a news conference in Brussels, Clegg also said the firm will strengthen rules and protects around political commercials to prevent foreign interference in elections, including those in Europe this past year.

Fears about misinformation and interference have intensified with elections due this year to the European Parliament and several EU countries such as Belgium and Finland.

“We will require those wanting to run political and issue ads to be authorised, and we’ll display a’paid by’ disclaimer on those advertisements,” Clegg said.

Facebook stated the transparency tools for electoral ads would be expanded globally before the end of June, although the resources are in launched in India in February before its elections and in Ukraine and Israel before polls in both.

“We have over 30,000 people working on security and security across the company, twice as many as we had in 2017,” the firm said in a statement.

The tools are very similar to those adopted for its US mid-term elections, Clegg said, together with all political advertisements stored in a searchable library for up to seven decades.

This will include details like the amount of money spent and the amount of impressions displayed, who paid for them and also the demographics of those who saw them, including age, gender and location.

The tools will also insure’issue ads’ that don’t explicitly back 1 candidate or political party but which focus on highly politicised subjects like immigration.

Defence centres

“These groups will add a layer of defences against fake news, hate language and voter suppression,” it said

Clegg also addressed allegations that Facebook sells user information, stating this wasn’t the case.

“Selling people’s advice to advertisers would not just be the wrong thing to do, but it might undermine how we do business, since it would lessen the exceptional value of our support to advertisers,” he explained.

Facebook doesn’t have plans to exchange its own ads-only business model to get a fee-paying service, Clegg said, responding to calls by some as a way to stave off privacy problems.

“We need Facebook to be a worldwide service. We think that anyone ought to be able to connect to anybody else. The best approach to do so is to offer the service for free – and that is what the advertising model permits us to perform,” he explained.