With a view of kick its content streaming service for the masses, Apple reportedly has plans to Establish an affordable dongle.The dongle, which is very likely to sit alongside the existing Apple TV, will compete against Amazon’s Fire TV Stick along with Google’s Chromecast. The most recent version supports 2160p playback as well as works with criteria like HDR10 and Dolby Vision.
The low-priced streaming dongle has become part of internal talks in Apple, reports The Information, citing people knowledgeable about the evolution. The dongle is supposed to set the pitch for the upcoming video streaming service that is very likely to take on contenders like Amazon Prime Videoand Netflix. Before this season, it was also noted that Apple would deliver a subscription package to provide original TV shows, music support, and news content under one roof – someplace like the way Amazon pushes its subscription-based Prime service that contains Prime Video, Prime Music, Prime Reading, along with Prime Today among other key services.
Thus far, Apple TV can be obtained since the lone streaming apparatus by Apple. While the hottest Apple TV model ticks all the boxes – make it 4K video streaming or support for HDR10, Dolby Vision, also Dolby Atmos, it carries a starting price tag of Rs. 17,430 ($179 in the US) that’s far expensive over the Chromecast and Fire TV Stick. Amazon even lately attracted the Fire TV Stick 4K that comes at Rs. 4,999 ($49.99 in the US). This highlights the need for a low-cost Apple dongle.
The new dongle can help Apple expand its presence on the market of streaming media players. According to a recent report by Parks Associates, the ownership of streaming media players has increased from roughly six percent of US broadband households in 2010 to 40 percent at the start of 2018. The report also mentioned the Apple TV contributes to the avenues of gambling and ease of finding something new to watch and purchasing new content. Data startup Thinknum reported that Apple TV has been the second most selling 4K streaming apparatus in the US after Amazon’s Fire TV Stick 4K. This is despite the fact that the Fire TV Stick 4K is significantly lower than the Apple TV 4K.
Apple is also planning to bring a committed app for smart TVs that will work for its original content. The business is rumoured to have plans to invest $1 billion (roughly Rs. 7,100 crores) because of its initial displays. The material is expected to be available free of charge for audiences who own Apple devices.
In the recent years, Apple has signed some manufacturing prices to kick off the evolution of its content streaming support. The business also brought celebrities like Oprah Winfrey on board to make a model competing with Amazon, Netflix, along with other streaming solutions.
Meanwhile, it’s safe to take the report around the flowing dongle using a pinch of salt.