Google’s $2.1 Billion Fitbit Deal to Face EU Antitrust Probe

Google’s $2.1 billion (Approximately Rs. 15,724 crores) bid for Gym Manufacturer Fitbit will Confront a Full-Scale EU antitrust Evaluation next week, people Knowledgeable about the Issue said on Thursday.

Alphabet unit Google this past month provided to not utilize Fitbit’s health information to allow it to target advertisements in an effort to deal with EU antitrust concerns. The launching of a full-scale investigation indicates that this isn’t sufficient.

The deal, announced last November, could visit Google compete with market leader Apple and Samsung from the fitness-tracking and smart-watch marketplace, along with others such as Huawei and Xiaomi.

The European Commission, which will establish the research after the conclusion of its preliminary review on August 4, is expected to use this four-month long evaluation to research in depth using information in health care, among those individuals mentioned.

Google reiterated previous remarks, saying the deal is all about apparatus rather than info.

“The wearables area is busy, and we think that the combination of Google and Fitbit’s hardware attempts will boost competition in the industry, benefiting consumers and producing the next generation of apparatus better and cheaper,” a spokeswoman said.

Google’s data Guarantee has attracted criticism from health care providers, wearables competitions and privacy advocates because of not fixing their concerns that the deal would increase its dominance in the internet search market and its trove of information.

News bureau MLex was the first to report the impending EU investigation.

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