Zee5 today launched its new subscription plan to persuade television viewers to Begin watching shows and movies digitally in India.
Called Zee5 Club, the newest plan offers select Zee5 and ALTBalaji shows alongside more than 1,000 movies, Zee Zindagi shows, and over 90 live TV channels at a price of Rs. 365 a year. This is less costly than the current Zee5 annual subscription that’s available at an yearly cost of Rs. 999. The new move by Zee5 is comparable to the way Disney+ Hotstar offers a limited range of content via the Disney+ Hotstar VIP subscription at Rs. 399 annually.
The Zee5 Club plan is promised to be a consequence keeping in mind Zee5’s diverse consumer behavior, regional preferences, and viewership patterns. It is positioned as a complete OTT television entertainment package, while the existing Zee5 All accessibility plan is provided as an choice to give access to this platform’s entire fragrance which includes all Zee5 exclusives and ALTBalaji shows, various movies, Zee Zindagi shows, children articles, and a list of live TV stations.
The Zee5 All accessibility strategy can be availed in Rs. 999 a year or Rs. 99 a month. Additionally, there are quarterly and half-yearly selections available in Rs. 299 and Rs. 599, respectively.
It’s important to highlight that both Zee5 Club and Zee5 All Access programs come with the ability to watch content on up to five devices simultaneously. There’s also an option for Zee5 Club subscribers to change to the All Access plan at any time during the year by paying the gap amount through the Zee5 app or website.
“Having a solid consumer value proposition, ZEE5 Club will help us to board each Indian and supply them with a hyper-personalised plus a seamless content viewing experience all at Rs. 365/year,” said Rahul Maroli, Senior Vice President and Head SVOD, Zee5 India, in a statement.
Similar to Zee5 Club, Disney+ Hotstar includes its own VIP subscription with limited material access to encourage digital content consumption by the masses. Netflix last year additionally brought its Rs. 199 strategy as a mobile-only plan to attract new Indian content consumers on board. The US company also just recently started testing its Rs. 349″Mobile+” plan with support for HD streaming and access to computers.