Sony Aims to Create Image Sensors Smarter to Expand Beyond Smartphones

Sony on Thursday said it would make its cash-cow Picture sensors smarter to Expand its application, as the Japanese electronics Manufacturer seeks to Decrease reliance on a saturated smartphone market.
The business stated it has developed the world’s first image sensor with an integrated artificial intelligence (AI) processor, which can perform tasks such as determining the magnitude of a crowd, scanning bar codes, and tracking a driver’s drowsiness – all in one chip.
For example, an AI processor is piled on an image-sensing processor, the complete package can extract and process data without sending it to the cloud or elsewhere, removing transmission latency and reducing energy intake, Sony said.
The move underscores how the Japanese giant, whose once-dominant position in consumer electronics continues to be eroded by Asian rivals, nevertheless has a strong arsenal of sophisticated technology in regions like detectors and robotics.
Sony’s chip company earns roughly 90 percent of revenue from image detectors for smartphones, capitalizing on smartphone manufacturers’ current focus on camera attributes as their main differentiator.
On Wednesday, Sony said the profitability of the business could deteriorate this year since the coronavirus epidemic has clouded the outlook of this already saturated smartphone market.
The business, therefore, intends to boost the proportion of its own sensing solutions company, including the latest AI-embedded chip, to 30% of the processor division from 4% from the year ending March 2026.

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