Apple Dominated Authentic Wireless Earbuds Shipments in India at 2019: Counterpoint Research

After Incorporating Countless smartphones, India is moving towards becoming a Massive market for Authentic wireless (TWS) earbuds.

The genuine wireless (TWS) earbuds aka hearables imports from the nation have emerged as the fastest-growing round the whole wearables marketplace with a huge year-over-year development of 700% in 2019, according to a report. Apple thus far dominated the section, although the Gurugram-based Noise attained the next place. Smartphone manufacturer Realme also surfaced one of the top five manufacturers, due to its cheap AirPods-like Realme Buds Air.

Apple seized 27 percent of this entire TWS wearables section in India in 2019, market research company Counterpoint Research noted in its own report. The business is believed to have dominated the section throughout the entire year by strong sales of its own approximate AirPods. It’s also thought to stay the chief — despite facing stiff competition from beginners bringing solutions that are affordable.

After Apple, the report stated that Noise was able to catch the next place using a double-blind share of 12 percent at the entire TWS earbuds shipments. The Noise Shots X1 Air and X5 were reportedly among the top-five best-selling TWS versions in 2019.

American firm JBL, that is possessed by Samsung-subsidiary Harman International, seized the next place in the TWS apparatus section in the nation with an eight percent share in 2019. The report stated that the initiation of the JBL C100TWS having an introductory discount of Rs. 4,000 assisted the company to make its achievement in the Indian sector.

The South Korean firm especially captured seven percent share in the entire shipping results — targeting a sizable installed base of Galaxy-series smartphones.

“The rising sound content consumption, reliability, and improvements like health and physical fitness monitoring, smart assistants are creating TWS popular amongst smartphone consumers and driving the requirement,” explained Shilpi Jain, Research Analyst, Counterpoint Research.

From the listing of top-five best-selling hearables from the Nation at 2019, Apple AirPods headed the Current Market, followed by Realme Buds Air, Ptron Bassbuds, Noise Shots X1 Air, and Noise Shots X5. It’s very important to notice while Apple, Ptron, and Noise are in the marketplace of TWS apparatus for a while, Realme entered the marketplace together with all the Realme Buds Air in December. The business is thought to have short-term achievement largely because of supplying a form-factor and layout that imitates AirPods.

“An all-round connected apparatus IoT approach is prompting entrance of several smartphone OEMs within this fast-growing section. Some manufacturers are employing a very affordable pricing plan and robust growth momentum while others are using cutting edge qualities to control a premium,” Jain said.

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